Online Marketing: Social Media vs SEO

When it comes to online marketing, there are a few factors you should consider before choosing the strategy that will work the best for you. Depending on the outcome you are looking for, will depend on if you will want to focus more on SEO or social media for your desired results.

Think About Your Market

Are you faced with a lot of competitors in your desired market, or are you one of few? This is something to take into consideration. If you are one of few, your chances of using SEO and getting desired results are great! You have a good chance of landing on the front page of Google.

What Is Your Time Frame?

If you are looking to gain fast results, Social Media is going to be the way to go. You are going to get fast traffic drawn to your site or brand by using social media. On the other hand, using SEO can take months or even years to achieve the desired results. The world of SEO is very competitive when it comes to marketing. Everyone is putting in the footwork to land on the front page.

What is your budget?

What kind of marketing budget are you working with? Can you bring in someone to solely focus on the marketing aspect of your business or brand?

When it comes to Social Media, there can be cost involved in boosting posts and so forth? SEO can be more in the “free” category if you will. Of course, there can be cost involved with SEO as well. This all depends on if you bring someone on board to help you, etc.

Let’s take a look at the pros and cons of using Social Media vs SEO.

SEO over Social Media

More people are going to use SEO when it comes to searching for a business or product. It produces much faster results for the consumer. In the aspect, SEO is better.

You have many tools at your fingertips to find out what people are most searching for and how to work that to your benefit.

Social Media over SEO

Without a doubt, you will see faster results. The results of social media are almost instant. It is easy for people to recommend or use the share feature when it comes to social media.

Tools like hash tags and sharing are of a great benefit with social media. People begin to recognize your name or brand much easier. Once your name gets out there, you will see a huge increase in business.

The long and short of it is that you can’t go wrong by using SEO or Social Media. Both are going to provide results for your business or brand. It is also quite possible to use both at the same time so that you are getting the best of both worlds. As long as you are smart about it and invest the time needed, you can have very positive results by the use of both aspects and a well-planned strategy.

 

About the Author

Jannie Du Toit- Owner and CEO

With deep-rooted ERP and software background, Jannie is passionate about e-commerce and solving customers’ business problems to help them grow their business. As a partner at IBM London, he brings many years of experience in matching technology with business requirements.

Contact:

Company: Comalytics – Ecommerce Services

Address: Village Lane, Loft 1, The Cellars, Noordhoek Farm Village, Cape Town

Telephone: +27 (0) 21 789 0201

E-mail: [email protected]

Website: https://www.comalytics.com/about-us/

The Value of a Good Building Contractor

If you are building a new house, there is a huge quantity of things to consider and costs to get ready for, however the biggest of these is a building contractor. You can’t simply look at any building contractor, you need to buy a well-established, highly recommended building contractor that is going to do the job successfully and efficiently. The ramifications of utilizing a bad contractor are endless, that’s why selecting a good building contractor upfront is so important. Here are a couple of pointers on how to tackle selecting the right contractor.

Picking the ideal building contractor.

Get referrals: Ask buddies, family and associates for referrals on builders that they have utilized in the past that were reliable and did an excellent task. You are more likely to rely on the recommendations of individuals you know than complete strangers, so this an excellent place to begin. Read more on this website.

Speak with your designer: People in the building industry usually have excellent contacts in the market and usually like to suggest individuals that they understand will do a great task, so they don’t give themselves a bad name.

Shortlist contractors: Make a list of three builders that have been advised to you or you have actually seen the work of first-hand. From this list you can then request quotes to compare, do background look at the contractors and ask for evaluations from satisfied clients or people you understand.

Ensure they are signed up: Choosing a builder that is a signed up professional is definitely vital in this day and age. For South Africa, there are 2 primary building associations where builders can be signed up, particularly, the Master Builders Association South Africa (MBSA) and National Home Builders Registration Council (NHBRC). Demand certifications from your home builder for either of these organisations, or additionally you can contact the organisation yourself to inspect if your home builder is registered.

Get it on paper: Before you attempt building with a contractor, make certain that there is an agreement in place to secure both you and the builder against non-payment or the contractor taking your loan and not completing the task. All payment approaches regarding deposits and final payment, period of the task, materials utilized and anything else that has to do with the job, need to all be stated in writing BEFORE the building commences.

As painting specialists, we have found that the following issues develop when building has not been done according to code:

a) If the damp course has not been set up correctly, you will have problems with increasing or penetrating moist.

b) If no expansion joints have been used in locations where they are necessary, expansion fractures establish. An expansion fracture will not be resolved by regular filling of fractures. If you attempt to fill it like you would other fractures, they just reappear after a hot day. One would then need to get the contractor in once again to do the expansion joints.

c) If foundations are inadequately constructed they will not hold the load of the structure and you will end up with structural cracks. These fractures will continuously open once again until the foundations are repaired.

If it emerges that something hasn’t been done appropriately and you are still within your five year period, call your builder back to sort it out.