When it comes to online marketing, there are a few factors you should consider before choosing the strategy that will work the best for you. Depending on the outcome you are looking for, will depend on if you will want to focus more on SEO or social media for your desired results.
Think About Your Market
Are you faced with a lot of competitors in your desired market, or are you one of few? This is something to take into consideration. If you are one of few, your chances of using SEO and getting desired results are great! You have a good chance of landing on the front page of Google.
What Is Your Time Frame?
If you are looking to gain fast results, Social Media is going to be the way to go. You are going to get fast traffic drawn to your site or brand by using social media. On the other hand, using SEO can take months or even years to achieve the desired results. The world of SEO is very competitive when it comes to marketing. Everyone is putting in the footwork to land on the front page.
What is your budget?
What kind of marketing budget are you working with? Can you bring in someone to solely focus on the marketing aspect of your business or brand?
When it comes to Social Media, there can be cost involved in boosting posts and so forth? SEO can be more in the “free” category if you will. Of course, there can be cost involved with SEO as well. This all depends on if you bring someone on board to help you, etc.
Let’s take a look at the pros and cons of using Social Media vs SEO.
SEO over Social Media
More people are going to use SEO when it comes to searching for a business or product. It produces much faster results for the consumer. In the aspect, SEO is better.
You have many tools at your fingertips to find out what people are most searching for and how to work that to your benefit.
Social Media over SEO
Without a doubt, you will see faster results. The results of social media are almost instant. It is easy for people to recommend or use the share feature when it comes to social media.
Tools like hash tags and sharing are of a great benefit with social media. People begin to recognize your name or brand much easier. Once your name gets out there, you will see a huge increase in business.
The long and short of it is that you can’t go wrong by using SEO or Social Media. Both are going to provide results for your business or brand. It is also quite possible to use both at the same time so that you are getting the best of both worlds. As long as you are smart about it and invest the time needed, you can have very positive results by the use of both aspects and a well-planned strategy.
About the Author
Jannie Du Toit- Owner and CEO
With deep-rooted ERP and software background, Jannie is passionate about e-commerce and solving customers’ business problems to help them grow their business. As a partner at IBM London, he brings many years of experience in matching technology with business requirements.
Company: Comalytics – Ecommerce Services
Address: Village Lane, Loft 1, The Cellars, Noordhoek Farm Village, Cape Town
Telephone: +27 (0) 21 789 0201
E-mail: [email protected]